College is all but done now. I have a few more exams and a few more accountancy classes to do, but my Monday to Friday schedule is almost completely free now, meaning that I'll be spending more time in my shop and hopefully dragging it up by the scruff of the neck to how I want it. I've been a bit lapse these last few weeks, letting it just trumble along and just about pay the bills; a terrible thing to do when you run your own business.
I've found that whenever I have been in the shop, I can see that it's not what I dreamed it to be, the atmosphere, the location, the stock, is just all wrong. A drastic re-think is needed and needed very soon!
When I started to think about going into my business, I had all those hopes and dreams of how it would be, what it would look like and how well it would be doing. I planned everything precisely, budgeted, wrote business plans, applied for small business grants and did everything I felt I needed to give AS the best start.
Two and a half months on, and I feel like I've hit a wall, we're dead in the water and I don't know what move to make next. I've read a few similar things in my search for an answer, it seems quite a common thing to feel so lost. I think it's the case with most projects that are long term, you go into it full pelt but fail to think of any long term objectives or worst case scenario plans.
I need to be more pro-active, and certainly by having a lot more spare time I can do this. It's just a problem of where to start. I think it would be a lot easier to have fresh eyes and go into the shop and see it how someone else sees it. I know something is wrong but I just can't put my finger on it.
I've been researching a few shop interiors, its the little things that I'm interested in. How they display their clothes and accessories, the colour schemes, etc. Obviously we want to be able to reflect the clothes we sell, which is 50s rockabilly day and evening styles, it's hand picked, and beautiful clothing. But we also sell "designer outlet", such as Monsoon, which is up to 70% off and has proved to be our day to day income and helped us to pay the bills, whether I like it or not.
from toast.co.uk - one of their shop interiors
*I love the bright red floors with the sumptuous teal walls. The clothes also go well with the colour scheme
which I think is really important. It's bold, but it works well*
*isn't this just the cutest shop front? It seems so homely and effortless, but I just know it is well
choreographed. The colour scheme is darling too*
An anthropologie store display
*Shelving <3 just proves how useful it can can be! The paper rose display is great too*
*I love the use of the crates as display, and hanging the belts on nice old hangers, really nice and useful!*
A few I found from the blog "http://the-lark.blogspot.co.uk"
*Oh, how darling is this?! The colours, the sweet prints, the nicknacks, the flowers.
Now to just apply this to a 50s clothes shop!*
Have you ever felt this way about your business? Totally stuck in a rut and not knowing how to move on? Did you manage to find a way?
I think my next step is to source some bits and pieces and consult the colour wheel, get some paint and get cracking. Going to try some different advertising techniques and get some window stickers too.
Peace and Love